Defining the communications that reveal the value your products or services bring to the market can guide your efforts to holistically help your customers succeed. Depending on the nature and culture of your company and its market, the content we create to illustrate your value proposition can take many forms. You can tell your story through whitepapers, case studies, and success stories. For certain purposes, video presentations may be the best vehicle to carry your message. In other cases, webinars or other types of web presentations may be the best choice.
R3IG can work with you to ensure that your efforts to align sales and marketing with the corporate vision and strategy connect, through content creation, to the development of sales funnels that will steer potential customers toward that content, and ultimately into purchasing your products or services. One of the most effective funnels we have developed is internal database marketing. Analyzing internal databases has the advantage of potentially providing specific indicators of your most valuable customers, and their responsiveness to direct communications. Compared to demographic or survey data, internal databases can also precisely guide you to specific key segments of your market. We also have helped clients use social media very effectively as a sales funnel. This technology is rapidly advancing in sophistication as a means for businesses to reach customers, and for customers to find the businesses that offer them the greatest value.